Thursday, August 7, 2008

My Pet Peeve "On Steroids"

I have a pet peeve about the use of the term "on steroids" when describing a product or service. Take for example the Fast Company article entitled FriendFeed -Twitter on Steroids or the BusinessWeek piece Intel's WiMax: Like Wi-Fi On Steroids. I'm pretty sure the authors of these articles aren't trying to say that WiMax and FriendFeed are somehow cheating in order to appear better than Wi-Fi and Twitter. There is no mention of the bad side effects of using these products. WiMax doesn't give you liver damage, or ruin your reproductive system. FriendFeed doesn't destroy your reputation and ruin your career. This whole "on steroids" term is just a bad metaphor and clearly out of touch with the times. Can we please figure a way to purge the use of this phrase in time that I don't have to explain to my kids that "on steroids" means something good and better in every way but in real life.

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